The tide is out, but Tide is still the king in the water as far as consumer sentiment is concerned.

Tide was the most popular detergent among those surveyed in a new survey by market research firm The NPD Group, which tracked consumer sentiment around a range of detergents and other household products.

Tides have had an upswing in popularity since its introduction in the United States in 2014, with consumers spending more than $20 billion on the detergent alone last year.TIDE is also gaining popularity in other countries, with the number of people buying the product in China and India jumping more than 60% in the first half of this year, The NPG reported.

In the United Kingdom, Tide sales rose by more than 45% in 2017.

The company’s stock price is up more than 200% over the past year.