The worst brands of baby detergents and baby wipes are getting a bad rep in the marketplace, according to a new study by the Consumer Product Safety Commission.
The survey of the top 20 brands of detergences, wipes, and wipes-based products found that brands were not as reliable as advertised.
The results of the study were released this week and include an analysis of all the products tested for ingredients and their effectiveness against the six major skin irritants that cause the most skin damage.
The study looked at more than 4,500 products on the market, including more than 1,400 baby wipes and over 500 baby wipes-in-a-can products, and determined that consumers were getting the product that they paid for.
The brands that performed poorly on the survey included brands that were not safe for newborns and toddlers, including brands like Nivea, Colgate-Palmolive, Kahlil Kotala, and Nestle.
In some cases, consumers paid extra for products that weren’t safe.
Among the worst offenders were brands like Colgate, whose brands include BabyGro, and Colgate Kids, which include Niveas Kids Clean & Gentle.
The consumer survey results come after the commission said it was launching an online tool called the Clean & Clean that will help consumers understand what’s in baby products and how to safely use them.
It’s the first such tool that the commission has created and is being made available for use by consumers.
“We know that a baby’s first taste of a new toy is a huge part of what makes them so much fun and so excited,” said Sarah Anderson, director of the Consumer Products Safety Commission’s Office of Consumer Education and Consumer Engagement.
“And the way we help parents and caregivers understand the safety of baby products, while they are still young, can help them make informed choices and keep their babies safe.”
Consumers are being advised to make an educated decision about the safety and efficacy of baby care products before buying them.
“In light of these findings, we are rethinking the way in which we provide advice on the safety or effectiveness of new baby products for parents and their babies,” said Anderson.
The commission also said that it’s launching a voluntary program for baby products that will provide consumers with a “pre-emptive, hands-on assessment of a brand’s safety and effectiveness” that will include a review of its ingredients and the safety information contained on its packaging.
The public is being asked to fill out a survey at https://www.consumerssafety.gov/carefulbaby-consumers/to-help-better-guess-the-safety-and-efficacy-of-baby-products and also can submit questions online.
The first phase of the Clean and Clean is being conducted now and will continue through March 17.
The Commission has also issued an update to its website that will inform consumers on how to properly use and store baby products.
The agency said it will be conducting a public comment period on the new product testing process from now through the end of the year.
In addition, the commission will be working with consumer groups to educate consumers on the potential risks associated with baby care, including the use of products containing certain chemicals, especially on babies younger than six months.
A full report on the Clean products will be available later this year.
The Consumer Product Industry Council also released a report this week that outlines the safety benefits of infant care, which includes a comprehensive review of the safety record of infant formula and infant diapers.
The group also released its 2016 report that examined the safety records of baby wipes.
Consumers should read the full report, Baby Wipes and Dishes Safety, which details how the consumer is able to make informed decisions about the products they purchase.
Consumers are encouraged to contact their local retail outlet for information on their favorite baby wipes or baby wipes for babies, including how to choose the right product for the right baby.
For more information, visit the Clean&Clean website at https:/ /www.cpsc.gov /carefulproducts /cleanproducts/ .
The Consumer Products Consumer Advocacy Alliance and the Consumer Education Council are the lead sponsors of this report.